The website for an insurance company specializing in per-job liability insurance. The design is clean, light and up-to-date while standing out with fun illustrations. These cartoonish illustrations serve a narrative purpose. Each picture has its character and a small storyline, depicting real-life cases when per-job insurance may be needed. Thus, characters symbolize contractors, who during their work had an accident that caused damage, and where insurance would protect them from liability. This storytelling utilizing visual means, besides being good looking and cute, helps to enhance commercial communication of the brand.
The website also has an integrated form with conditional logics, allowing users to make a more accurate business inquiry.
Date: December 17, 2018
Client : InsureMyTask